Guerrilla Marketing: Flyer Distribution
Wednesday, September 26, 2012
FLYER DISTRIBUTION RATES:
1000 postcards, focused, strategic hand to hand delivery--$165
1000 postcards, placement in stores, bars, clubs, campuses--$145
1000 postcards, 80/20=hand distribution & stores, bars, clubs--$175
2000 postcards half hand to hand, half in stores--$265
BOX OF 5000-- 20/80% split, stores/hand to hand--$625 and it's better to plan ahead-- flyers should be shipped to the storage facility 4 weeks before the event, the job will likely commence 3 weeks before the event.
RUSH SERVICE for this amount of flyers is extra.
--Thank you for taking the time to read through the basics of service offerings and operating procedures.
If you have any further questions my mobile phone number is .
Email inquiries are welcome, but prolonged chat style back and forth messaging is discouraged because:
If the discussion is going to be complex, it's better to call and discuss everything at once.
SPECIALIZED FLYER DISTRIBUTION -- RETAIL DROP-OFFS AND HAND TO HAND
Zak's Guerrilla Marketing: Flyer Distribution, Marketing and Advertising gets the promotional postcard in the hands of targeted consumers in Manhattan and Downtown Brooklyn.
My Manhattan & Brooklyn routes place your flyers in hundreds of trendy high/medium volume Manhattan stores that have poster and flyer sections, as well as everyday service oriented businesses-- cafe's, retail food/merchandise, clubs, bars, laundromats, campuses...The list is extensive--For specialty promotions I can revise and expand the list..
Hand to hand distribution allows for a controlled mixture of targeted and random opportunities to connect with interested consumers via an entertaining catch phrase that specifically indicates what I am promoting for you.
Tell me what it is you're selling and I will work up a strategy that includes the right area to work in--no wasted flyers, no hand-offs to jackasses or dirt-bags who have no $$$ to spend on your event, product or service. I am beginning to include design services for flyers and print media, cost effective radio advertising, and complete ad campaign services for companies that can't afford to hire a high end advertising agency.
6 Years Experience in: events, online and brick and mortar retail, theater, gallery openings, not for profit events, music events, gigs, parties, clinical trial recruitment, tutoring, lessons, seminars, political campaigns, fund raising/awareness, publishing, tech and software services, health and fitness, seminars, entertainment events and independent mobile/micro businesses and services of all description
POSTER DISTRIBUTION
Placement of Posters on bulletin boards and other suitable, legal spots in bars, restaurants, campuses, retail food or merchandise, and on select campuses, etc.
Please be aware that I cannot create spots that don't exist near where you would absolutely want/need to be, nor can I go on fishing expeditions on a door to door basis, based on a client's speculations that store owners would be interested and allow your media to be posted there.
Their answer is uniformly "No!".
The spots I service are mostly ground level, easily accessible and there is very little formality in receiving permission to post. Therefore the cost of this service is kept low.
I do not post at construction sites, or on lamp posts as both are illegal and in violation of the NYC Sanitation Code.
The fine for posting illegally in these locations and any other spot that constitutes a violation of the sanitation code is $15 per poster.
NEW --- Printing And Distribution For 8.5" X 11" Posters ---
Email your color or b/w .jpg, .tif file--pay via paypal--and you're ready to go
RATES FOR PRINTING AND DISTRIBUTION (8.5 x 11 ONLY):
$1.60 ---- black and white ---- per poster, printed, distribution included
$1.99 ---- 4 color ---- per poster, printed, distribution included
Printing of larger sizes is not available--working on it, stay tuned.
POSTER DISTRIBUTION PRICES FOR POSTERS SUPPLIED BY CLIENTS:
8.5" X 11"----------$1.50
14" X 11"-----------$1.85
17" X 14"-----------$2.00
18" X 24"-----------$2.25
Newbies & First Timers Read This Bulletin !!
If you have not printed a poster or flyer yet, I would prefer to proofread/edit or make suggestions about the content and substance.
Send files for proofreading in .jpg or .pdf formats only, reduced to no more than 200kb, if possible.
Please be aware that the relationship of artwork, photography, fonts, layout, and grammar are crucial in regard to the immediate impression generated by the target consumer.
Unless you are a graphic designer, a do it yourself flyer design will not be sufficient to get the attention you are competing for.
Flyers that are created on template programs, such as VistaPrint's instant formatting program or MS Word tend to do very poorly.
The big telltale sign relative to poor poster or flyer layout is that all of the text and fonts are on auto-center--and the last words of sentences tend to end in the middle of the page, with lots of blank space extending to the margins on either side of them.
Use a text box to remedy these layout problems, and remember to use a larger font size, it's a poster or a flyer--not a document.
If you cannot easily read a poster or flyer while viewing it on your computer in it's actual dimensions from 3 feet away--you've got a problem.
If you are having trouble fixing these problems find a graphic designer to fix them.
In advertising the quality of the artwork and layout is a reflection of your product, service or event.
On the street (particularly in flyering) there is no time to fill in any gaps or correct a visual and conceptual ambiguity, or to verbally indicate or clarify information that was left out.
If essential or additional information is missing there is no opportunity to verbally inform a consumer about it...take my word for all of this info... and please don't ask me how I know this...
Welcome To Zak's Marketing: Pricing & Information Page
Welcome to the PromoterMotor Pricing and Information Page
Please read ALL of the following informational segments so we are on the same page.
For the purposes of clarity and specificity, a FLYER is a card that fits in someone's hand.
A POSTER is a sheet of paper that is displayed on a wall.
These definitions are recommended for the sake of clarity in discussing what type of service/media you are interested in.
This service does not distribute 8.5"X11" sheets printed on an office copier as FLYERS as they are too large for that purpose and there is always consumer resistance to taking them.
8.5" X 11" sheets are more suitable for use as POSTERS, provided the sizing of the fonts, graphics and the layout are suitable for that purpose.
The recommended size for flyers is 4" X 6".
ALL SERVICES MUST BE PAID IN ADVANCE BEFORE THE WORK COMMENCES
References Available
Contact:
Gerard
Mobile Phone: 347-486-8604
Email: ZakWinters@Me.com
iPhone Connected- Facetime & Skype are ok
Please read ALL of the following informational segments so we are on the same page.
For the purposes of clarity and specificity, a FLYER is a card that fits in someone's hand.
A POSTER is a sheet of paper that is displayed on a wall.
These definitions are recommended for the sake of clarity in discussing what type of service/media you are interested in.
This service does not distribute 8.5"X11" sheets printed on an office copier as FLYERS as they are too large for that purpose and there is always consumer resistance to taking them.
8.5" X 11" sheets are more suitable for use as POSTERS, provided the sizing of the fonts, graphics and the layout are suitable for that purpose.
The recommended size for flyers is 4" X 6".
ALL SERVICES MUST BE PAID IN ADVANCE BEFORE THE WORK COMMENCES
References Available
Contact:
Gerard
Mobile Phone: 347-486-8604
Email: ZakWinters@Me.com
iPhone Connected- Facetime & Skype are ok
Location:
New York, NY, USA
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